Steve Rasey on Why Relationships, Not Transactions, Define Modern Business Development
Michigan, US, 18th September 2025, ZEX PR WIRE, Steve Rasey has spent more than three decades driving growth in the finance and manufacturing industries. Drawing on this experience, he argues that many organizations misunderstand business development. “It isn’t about chasing the next deal,” Rasey explains. “It’s about building trust, cultivating relationships, and creating lasting value.” Moving Beyond the Quick Win Too often, companies equate business development with aggressive sales pushes aimed at immediate numbers. Rasey cautions that this mindset produces
Read more