Dokotoo’s Gold Empire Line is now available on Amazon US, standing out amid shifting consumer trends
LOS ANGELES, CA — April 9, 2024 — A new contender is challenging fast fashion’s stronghold on Amazon’s apparel marketplace. Data from e-commerce analytics firm Stackline reveals that Dokotoo, a California contemporary brand, saw its Gold Empire Line collection rank among the platform’s top 50 bestselling dresses within two weeks of its July 28 launch—an unusual feat for an unsponsored debut. The 30-plus-piece collection, which is priced at an affordable price, combines Jazz Age-style metallic embroidery with machine-washable fabrics —
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