Top KOL Zhang Meng Boosts Overseas Brands to Viral Status on RED Note (Xiaohongshu), Helping Overseas Chinese IPs Break Through
Top KOL Paves the Way for Niche Brands’ “First Stop in China” The emerging social platform RED (Xiaohongshu), with 600 million daily searches, has risen as the most popular “super traffic gateway” among Chinese youth. As globalization accelerates, it topped the download charts for social apps in the U.S., Canada, and the UK in January 2025 and ranked among the top 10 lifestyle apps in Southeast Asia, including Japan and South Korea, becoming a bridge connecting Chinese and global consumers.
Read more