The Campaigns That Stick: Suha Atiyeh’s Case for Emotionally Intelligent Marketing Strategies
Birmingham, Alabama, 12th January 2026, ZEX PR WIRE, In a digital environment saturated with ads, automation, and algorithmic decision making, many brands struggle to create campaigns that truly resonate. Clicks are easier to buy than trust, and impressions are no longer a reliable indicator of impact. Suha Atiyeh, a marketing strategist based in Birmingham, Alabama, believes this disconnect stems from a missing ingredient: emotional intelligence. Her work argues that lasting campaigns are not built solely on data or creativity in isolation, but on
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